Student recruitment
Finding the students in the countries where they are, and walking them from first inquiry to enrolment: the application, the consultancy, the follow-through that turns interest into an arrival.
International Relations & Higher Education · Istanbul
I recruit international students across Africa, the Middle East, and Turkey, and I build the university and agency partnerships that bring them in.
trÜniversiteleri ve dünyanın öğrencilerini bir araya getiriyorum.
I work in international education. I bring students from across Africa, the Middle East, and Turkey to universities in Istanbul, and I build the partnerships, with schools, agencies, and institutions, that keep them coming. Half of the work is relationships and half is on the ground: the fairs, the school and high-school visits, the consultancy desk, the meeting that only happens in person. I do this now for Medipol University, and before it for Fenerbahçe, opening new countries and the networks that carry them.
I am Moroccan, I live in Istanbul, and I work in five languages, three of them native. Those languages are why a conversation with a family in Casablanca, an agency in Tunis, or a school in Nairobi goes differently when I am in the room. In this field trust is most of the work, and whether the person across the table believes you understand where they sit. That is the part I am best at. I trained first in purchasing, through internships with Renault and OCP, which taught me to study a place before I trust a word of it. Outside the work, I write poetry. It is probably why I would rather listen first.
Foundation
Istanbul Aydın University
2019 – 2022 · GPA 3.53
Strategic management, brand management, digital marketing, business forecasting.
ESITH, Casablanca
2016 – 2019
Sourcing strategy, supplier-market studies, negotiation, supply management.
Houmane El-Fetouaki, Agadir
2016
Tools
Leadership
Team leader of Medipol’s Direct Student (B2C) recruitment and call-centre team. Before that, ENACTUS ESITH, 2016–2019: active member, then event manager, then VP, Community & Marketing.
Finding the students in the countries where they are, and walking them from first inquiry to enrolment: the application, the consultancy, the follow-through that turns interest into an arrival.
Signing and keeping the schools, agencies, and institutions that feed a pipeline, and the agreements and incentives that keep them performing a year in.
The part that only happens in person. The fair, the delegation, the school and high-school visit, the consultancy desk. This work is still won face to face, and that is where I am most useful.
Five languages, three of them native. The reason a meeting in Casablanca, Tunis, or Nairobi goes differently when I am in the room.
Where I work
Bright dots open a field note
Where the work has taken me, and where my languages let me operate without a translator in the room. Arabic and French across North Africa and the Gulf, French and English through the rest of Africa, Turkish across Turkey, and the South Asian markets I have worked from Istanbul.
Native
Arabic (all dialects) · French · Amazigh
Fluent
Turkish
Working
English
Recent visits
Istanbul · Nairobi · Casablanca · Abuja · Tangier · Karachi · Marrakesh · Lahore
EURIE Summit, IstanbulWith Eurasia’s higher-education community.Istanbul
A new chapter at Istanbul Medipol UniversityInternational recruitment and growth.Istanbul
Turkey–Kenya education fairOpening the East Africa corridor.Nairobi
On the ground in NigeriaWest Africa partnerships.Abuja
The Morocco–Turkey corridorHigher-education ties, home and abroad.Morocco
First visit to AlgeriaA new country, opened in person.Algiers
Study in Turkey, in PakistanKarachi and Lahore.Pakistan
Education fair, CasablancaBringing Turkey to Moroccan students.Casablanca
International cooperation, TunisiaPartnerships across the Maghreb.TunisIf you are recruiting across borders, or trying to reach students where they are, that is my work. Tell me about it.
Download CV · PDF, English